There’s a reason millions of women visit their trusted hair stylists every month to go blonde - this hair colour radiates confidence and more importantly, fun!
The lightest shade of blonde (AKA platinum hair) has made its mark and has become somewhat of a statement to completely reinvent your look. White hair is chic and edgy without breaking all the rules. Think of platinum hair like your favourite white t-shirt - you have to treat it with care
Purple shampoo might sound strange, but it's actually one of the beauty world's top tools in the colour arsenal for ensuring that your shade of blonde you worked so hard to get stays the perfect shade. But how is it that the colour purple achieves this – magic or just science?
The 3 things you should know if you're contemplating going platinum blonde
2018 has been a year filled with more hair trends than you can shake a brush at from platinum blondes to cream soda hair and rainbow roots. We’ve pushed the salon boundaries of what can be achieved when it comes to colouring our locks but we haven’t stopped there.
Blonde hair is a way of life. Surely, you know one or two women in your life who live and die for beautiful, beachy blonde hair colors. They research the best colorists like they’re studying for the SATs again and follow no less than 10 Instagram accounts dedicated to mane art.