Hair Talk Decoded: Nutrition vs. Hydration | UK

Hair Talk Decoded: Nutrition vs. Hydration

06 December 2018
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Elizabeth Hall

Elizabeth Hall


An American journalist living in Paris, Elizabeth has a passion for all things hair.

Just like the fact that there’s a difference between moisturising and hydrating your skin (... wait what?), hydration and nourishment have very different meanings when it comes to the hair. Although it all boils down to unhealthy strands,  having dry hair doesn’t necessarily mean it’s malnourished, and vice versa. Let’s distinguish the differences, shall we?

Disentangling Malnourished Vs. Dehydrated Hair

You wouldn’t consider nourishment and hydration as the same when it comes to your needs, so why would you for your hair? Simply put, you should think of your hair in the same way you would your body. If you’re thirsty, you drink, and if you’re hungry, you eat. In the same way, hydration provides hair with water, while nutrition equips hair with other important ingredients to keep it looking and feeling healthy. Makes sense to us!

Hydration And nutrition: Cut From The Same Cloth

While it’s true that hydration and nutrition can have different meanings in terms of haircare, it turns out the two are like peas in a pod when it comes to patching up the problem. Your hair can be either dehydrated or malnourished, or both simultaneously. Luckily for us, a lot of hair care treatments target both vexing concerns. Whether a product is dominantly hydrating or nourishing in nature, it will still combat either issue. For instance, a hydrating conditioner will usually leave your hair feeling nourished as well, and vice versa. One-shoe-fits-all approach? We’re loving it. Whilst the issues can be separate, with the right treatment, you can kill two birds with one stone!

How To Nourish And Hydrate Your Hair 

There’s one key factor to get your hair on its way to hydration station: before you go on a product witch-hunt, it’s important to assess your hair’s current state with a pro (your stylist). Time to hand over the reigns to an expert for a perfectly bespoke solution.

After sussing out your top hair needs with your stylist, let’s talk products. Whether your hair goal is to hydrate parched locks or to nourish them, it’s important to use professional products. Professional products contain tailored blends of active ingredients, are recommended by and expert, and deliver high-quality results… which is just what your hair needs to look healthy and happy!

Pro tip: use products containing oils, which can deeply nourish the hair cuticle and cortex. Oils really work with your hair to leave it soft and supple - you won’t be able to stop running your fingers through it!

For hydrated, well fed (nourished) hair, we recommend the Urban Moisture Range from Shu Eumura Art of Hair. This range is the “thirst-quencing drink” your strands have been craving - metaphorically of course. Complete with a beautifying shampoo and conditioner, as well as a deep treatment mask and hydro-nourishing double serum, your strands will be left ultra-soft and sleek. Ultimate hair goals.

Give your locks the TLC they need to be hydrated and well-fed and live your best hair life.

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