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50 Shades of Grey: Why White Hair Is The Colour To Covet Right Now

30 August 2018
woman with grey short haircut


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Over recent years, the hair universe has turned the meaning of grey hair on its head. Once seen as a shade associated with ageing, it’s now an on-trend, cool colour that both younger and older generations are fully embracing. Many of us are walking into salons and opting for silver or grey hues over our own.

Frédéric Mennetier, colour specialist for L’Oréal Professionnel loves the colour: “Grey is one of nature’s most beautiful creations - and the fact that it’s become so popular indicates the rising anti-ageism in our society. I would strongly encourage woman to take the silver plunge.”

Read on for our Hair.com rules for riding the white wave…

Forget About Age

Cast aside outdated connotations of ageing because, whether natural or enhanced, grey colour is right on trend. You’ll find more than 1.5 million hashtags for silver hair on Instagram. And with more and more celebrities and street style stars embracing the look, it’s only getting more popular.

Grace Dalgeish, L’Oréal Professionnel hairstylist at Brooks&Brooks UK says: “The beauty about this trend is that there’s no age limit. I have many clients embracing their natural sparkle through silver, but also many younger clients are inspired by the social media transformations. The request for grey hair has been in high demand – people are looking for that next step to really make a statement”.

Seek Silver Colourist Advice

According to Dalgeish, grey is “definitely one of the trickiest colors to achieve” and get right. Because it’s a vivid ‘fashion colour’, your hair type will dictate how much of a journey is required to achieve exactly the right hue, which is where pro colourist advice is vital. “It’s temporary and needs dedication, but for those willing to commit, this colour trend can be so much fun,” Dalgeish says.

“Grey is definitely one of the trickiest colors to achieve - only your colorist will know exactly the right steps to take to get it to look its best.” She recommends asking your colourist about L’Oréal Professionnel Smartbond – a protective agent that can help guard your hair against stress during the oxidation process.

Find The Right Shade Of Silver

If you want to carry off grey, finding the right tone is essential to becoming a silver fox. It’s a misconception to think grey only comes in cool tones – it has both warm and cool variations. If your skin has golden undertones, opt for a warm shade, but if your skin is cooler, go for ashy silvers. Your colourist will assess your skin tone, eye tone and face shape to see what silver tone will suit you.

Once you’ve got the silver hue just right, the finish is all important, according to Dalgeish: “It’s all about the polish for me. Think 90's supermodel poker-straight. I think it's vital that we put just as much importance on the finish as on the colour, so you leave the salon with your hair even more luscious than when you walked in.

Sustain Your Silver

Keep your new silvery grey tones in check with dedicated aftercare – your regular shampoo and conditioner make cause rapid fade-out. To maintain your silver after you’ve walked out of the salon doors, invest in a colour care range, like the ColorLast range  from Biolage– which is infused with a unique blend of orchids, will help specifically enhance the shine of your silver hair colour. Dalgeigh also recommends L’Oréal Professionnel Serie Expert Silver Shampoo: “It’s a savior for keeping those silvery tones put,” she advises.

Ready to find your shade of grey…?

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