Why Purple Hair Is Taking Over Instagram Right Now
31 August 2018
Pastel hair isn’t a new trend. Cool colours like pink and purple have been around since the punk era, but it was the turn of the noughties when these shades became mainstream colours with people requesting them in the salon time and time again. Now, with more than 4.5 million hashtags on Instagram (and counting), purple is one of the coolest takes on vivid hair colour right now. Plus, Ultra Violet is the Pantone Colour of the Year 2018 making purple tones even more in demand.
Join the Purple Colour Party
Purple has been trending on our colour newsfeeds perhaps more than any other hair colour, so why is it so popular? As well as its vibrancy, colourists believe that it’s due to the purple’s vast palette diversity. From subtle lavender streaks to vibrant ultra violet to neon amethyst, there’s a shade of purple for every skin tone - and personality. If you’re stuck on finding your perfect shade of purple, seek out some consultation advice from the pros.
Not quite ready to take the purple plunge with a permanent or semi-permanent option? Now you can try it on/experiment for a fun few weeks with temporary purple hair. #Colorfulhair temporary hair color by L'Oréal Professionnel is designed especially for colour chameleons that want less commitment. Try the Electric Purple – teamed with the Clear agent, you can dial down the colour to a subtle purple pastel.
You don’t have to do block colour to fully get on board with the purple trend. Incorporate the colour into a bold graduation with the latest colour melting trend to set your purple apart. Inspired by ice cream tones, Matrix’s Color Melting range allows you to fuse multiple pastel colours for a dreamy combination. Ask for the ‘Unicorn Melt’, which combines purples, pinks and blues together, or try the ‘Geode Melt’, which mixes up violet with greys and greens.
Keep your purple colour popping with the right maintenance. Purple tones have a tendency to fade, so keeping up a colour care regime is even more important. To help keep your purple as radiant as the day you stepped out of the salon, pros recommend using a tailored colour shampoo, conditioner and hair mask. Try Serie Expert Vitamino Color A-OX by L'Oréal Professionnel, or the Reflection collection by Kérastase. Both help prolong your purple colour’s vibrancy and keep the shine and clarity for longer.
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